Not All Social Media Influencers Are Created Equal: The Difference Between A Social Media Influencer and Celebrity

event date: 

Tuesday, October 18, 2016 - 11:00am

Welcome, Melany Wynn Berger for a special lecture on campus this fall! Melany has maintained an ongoing interest in Information Science and eSociety undergraduate students at the University given their interests that tend to bridge disciplines like communication, marketing, and promotion. She'll be spending time with a set of senior-level undergraduate learners in a classroom talking about her entrepreneurial work in brand marketing, and the importance of developing a network of relationships, earning trust from others, as well as maintaining a sense of community among followers and brands. Join us in welcoming Melany Berger, a very special Wildcat!

Melany Berger is a “no-holds-barred” blogger and social media influencer. She is the creator of, which is a lifestyle blog with a snarky twist. MelanysGuydlines won the Best Dating and Relationship Blog of 2014 and the Shorty Awards Vox Populi 2015 for the most fan nominations in the blogger category.

In addition to writing about relationships, Melany has proven herself as a trusted brand ambassador and social media influencer. She loves to give back to her readers through partnering with brands and offering exclusive opportunities. She works with top tier brands ranging from the NFL, Microsoft, Lenovo, Murad, Beachbody, Cox Communication, Bud Light Lime, American Express, Disney, Overstock, USA Networks and many more.

When Melany is not blogging or representing brands, she can be found engaging with her followers online. She has amassed a large and loyal following of 120,000+ on her social media channels. A professional in the music industry, Melany has worked for major entertainment giants such as MTV, Irving Azoff and William Morris. Knowing the business inside and out, Melany has no shortage of hysterically epic and true tales of what it’s like to be a rock-star or at least party like one! She is an Advisory Board member at the University of Arizona for the College of Social and Behavioral Sciences and enjoys lecturing and teaching students about the future of social media and how they can turn social media influence into a profession. She is an active member on the Student Engagement and Marketing Committees for the Advisory Board as well as a recurring guest lecturer for eSociety at the University of Arizona.


Thursday, October 18th, 11am, Location TBD

Twitter: @Melanyb12

Instagram: @Melanysguydlines